Because so many of my family, friends, friends of friends, etc. came out in hordes to support my Vanns Community Manager role video application, I felt it was important and appropriate to write a follow up for everyone. I turned down the opportunity to be in the Top 5. Some of you might wonder why in the world would I do such a thing after going through so much effort to win a spot. Well, it unfortunately came down to something that had I known from day one, might have deterred my ...
Community
Controlling The Conversation: Strategies To Get People Talking About What You Want
No matter the time, place, platform, or technology, having people talking about your company, products or services is a good thing period. Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. The real question is how can you get people talking about the things you want them to talk about? Now just to be clear, I’m not talking about telling people what to talk about. Arrogance has no place ...
Making Dough(nuts): A Real World Example of Using Social Media Effectively
There aren’t many folks who will argue that social networking isn’t a valuable tool for business. However there are very few who are actually taking full advantage of those opportunities. There are no rules in getting more people to view or subscribe to your content cause as long as the methods are legal anything and everything is allowed. You can kickstart your channel by almost any means you want even by buying subscribers with the help of legally established companies who specialize in ...
Community Bootstrapping: Tools & Strategies To Build A Community On A Budget
Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario. While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks, Dell, even my previous employer Microsoft Advertising, all do community incredibly well and it has paid off for all of them many times over. However not all businesses have the ...
