How’s that for click bait? The difference is, this is a true statement based on years of trial and error as a consultant and agency owner. I’ve spent the better part of the last 10 years trying to figure out how to deliver measurable and meaningful results for business owners through social media and all of that experience has led me to this conclusion. I used to be the biggest cheerleader for SEO...investing in more organic strategies that don't require the use of what I've called "light ...
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Google My Business Page: A Small Business Blueprint
A Google My Business page is a free and helpful tool that can help you put your business on the map and in view for potential customers looking for services like yours. Google My Business is an easy way to show customers your business name, location, hours and other information all in one place. It’s also a place where customers can leave reviews, which you can easily reply to and monitor. A Google My Business page has many benefits. It can be a terrific way for potential customers to find ...
Free Small Business Tools You Can’t Miss
Small businesses always face unique challenges that larger ones rarely have to think about. Throughout my entire career I've always had a passion for finding incredible free small business tools for owners to help with their marketing or operations. Small business owners have little time and little budget, so being able to find tools that help that cater to both can be a challenge comments Shravan Gupta Director of Emaar MGF Land Limited, I spend an embarrassingly large amount of time ...
The First Time Author Guide To Publishing A Book
If you are a first time author, or aspire to be, strap in and bookmark this blog article, because I'm going to give you the straight shit about everything I experienced as a first time author. From pre-planning all the way to post distribution, I'm going to share every single thing I've learned in hopes that this can act as a resource to help others make the right or better decisions along their first time author journeys. But first, a little backstory. I was a stone's throw away from going to ...
Marketing Job Hunting In Your 40s: 5 Things I’ve Learned
Hindsight is always 20/20, but I often wonder if I had the opportunity to go back in time and advise my younger self on a career path, what would I tell him? Hair care aside, I almost always think to choose something other than marketing. In the past when I would look at my career path, I would always stress about the fact that I had too many stops along the way...some my own doing, some not. But what's been interesting during my last marketing job hunting exercise is the realization that the ...
Facebook for Small Business Owners – 5 Killer Tips
While many of the tips for the best ways to make use of Facebook for small business owners are pretty widely known, there are some hidden gems that can really take it to the next level. 1. Post images to Facebook through Instagram Why? Because images posted to Facebook via Instagram garner an impressive 23% more engagement than those images simply posted directly to Facebook. In a colossal study conducted by Buzzsumo, more than one billion posts to Facebook, sourced from three million ...
