No matter the time, place, platform, or technology, having people talking about your company, products or services is a good thing period. Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. The real question is how can you get people talking about the things you want them to talk about? Now just to be clear, I’m not talking about telling people what to talk about. Arrogance has no place ...
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Making Dough(nuts): A Real World Example of Using Social Media Effectively
There aren’t many folks who will argue that social networking isn’t a valuable tool for business. However there are very few who are actually taking full advantage of those opportunities. There are no rules in getting more people to view or subscribe to your content cause as long as the methods are legal anything and everything is allowed. You can kickstart your channel by almost any means you want even by buying subscribers with the help of legally established companies who specialize in ...
Social Network Quality vs. Quantity: What’s More Important?
When I peruse the different Twitter followers and followees I often get Twitter envy when I stumble across some users with a large follower base. Now of course I’m not referring to the Ashton Kutchers of the world, but the common users with marketing or community backgrounds, specifically mid range users with 10k plus followers. Not the ones with 100’s of thousands of followers. Sorry, if you have that many, there is no chance you have strong connections with most of those people. Celebrities ...
Community Bootstrapping: Tools & Strategies To Build A Community On A Budget
Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario. While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks, Dell, even my previous employer Microsoft Advertising, all do community incredibly well and it has paid off for all of them many times over. However not all businesses have the ...
9 Ways Twitter Can Actually Be Useful
Twitter is certainly an interesting phenomenon. On one hand, it’s all the rage these days and what practically everyone is talking about. On the other hand, most people try it once and never return. In fact roughly 60% of users fail to return (Nielson Wire), so it’s clearly a tool that only web savvy users are sticking with. It’s not so much because Twitter is a difficult tool to use, it’s just that for most normal, every day people, it’s a useless distraction. Unless you’re a celebrity or a ...
