A few years ago when I got laid off from Microsoft, I got a quick lesson in how important it was to invest time in your personal brand regardless of your job situation. I had not done that, and was then left with no online identity to fall back on. I was competing with thousands of other job applicants with my traditional cover letter and resume, and regardless of my qualifications, was often buried in an inbox of competition. Fast forward to today and I have a fantastic job that I ...
Blog
Search Engine Strategies 2011 Wrap Up
Well my first official speaking gig wrapped last week at Search Engine Strategies, and I had a blast. Definitely had some nerves up to and during my session titled “Social Media Solutions On A Budget”, but overall, I think it was a success. Much of what I covered was pulled from many of the blog posts I’ve written over the years here. Concepts such as using Linked In Groups to drive blog traffic, tools such as Hootsuite, BrandMentions.com & Sprout Social all were covered in my ...
Attending & Speaking At Search Engine Strategies 2011
I'm definitely looking forward to attending at Search Engine Strategies in New York next week. It will be my return to a show I attended quite often during my tenure at Microsoft Advertising. This time around I've gotten the folks over at SES to actually put me on stage where I will be speaking on a panel for the Social Media Solutions On A Budget session that I actually pitched and had accepted. For those of you attending, I would love your support and feedback. The session will be on ...
Hootsuite vs Tweetdeck: I’m Going Owl The Way
For quite some time Tweetdeck was my preferred choice when it came to social media management software. I’ve typically chosen software based solutions over web based ones for speed and performance when it comes to high touch computing. And for awhile Tweetdeck was meeting my needs, but I just grew increasingly more frustrated with performance issues with the Adobe Air platform. Constant software hangs, and slow downs just finally got to me and I decided it was time to take ...
3 Must Have Free Cloud Software Services
I’ve found myself breaking free of hard drives and flash drives as more and more cloud based storage and software options have become available. For those not in the know, cloud software/services basically refers to storing or working in online environments where your data is stored “in the cloud” and not on your machine or external hard drives connected to a VPN like 遊戲vpn to ensure privacy. If you have an old laptop you can use cloudready install and update your laptop. Many old schoolers ...
How To Blog More Effectively Part 1: Keywords
In an effort to spark more ideas to blog about, I thought it was time I started a blogging “series” and the idea that came to mind was sharing my experiences (successes and failures) around how my blog has matured over the years and what I’ve learned. In Part 1 of this series I thought I would talk about the often overlooked art of factoring in search when you write your blog posts. I spent quite a bit of time in SEO & SEM in my earlier years, and I’ve definitely utilized that ...
