It's hard to believe that it's only been roughly 6 months since I left Microsoft for the agency world. In that time I've thoroughly enjoyed the experience, and all the planning and strategy work is starting to pay off as the last few months have had me constantly driving new business for the firm. At Strategies 360 we have a unique approach as we combine public policy & government relations work along with the communications, marketing and PR work that traditional agencies focus on. It's been ...
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The Lost Art Of Transparency Or How Netflix Dropped The Ball
I love Netflix. I think their service is fantastic, prices fair, and their integration across a variety of hardware choices is top notch. It’s one of those monthly fees I have no problem paying even when I don’t consume very much in a given month. I’ve followed their ascent to greatness burying Blockbuster in the process, and also paid close attention to the realities they have begun to face with increasing operating costs. It was just a matter of time before the major studios demanded a ...
My Backlinks Strategy Sucks, And What I Plan To Do About It
I’ve written on my blog for quite some time, and I’ve had a mild amount of success with it depending on how you define success. I’m fairly happy with the level of engagement I get, and I get a nice size audience somewhat regularly when I actually find the time to post on a regular basis. My Google Page Rank was hovering quite nicely at 6 for quite some time, but dropped to 4 in the past few weeks. My Alex rank continues to climb a bit as I’m dancing in the 300,000 range. But where I’ve been ...
5 Must Have Social Media & Productivity Chrome Extensions
Over the past year I’ve really worked at giving a variety of web browsers a fair shake at becoming my go to browser for every day use. I’ve used the major players such as IE, Firefox, Chrome, Safari, and even gave RockMelt a spin (see here for my review of that platform). While I have found myself predominately using Chrome for a variety of reasons such as speed, performance, UI and quite frankly I love the extension platform. I’m not alone as usage of Chrome has climbed past 20% market ...
10 Short Sentences That Sum Me Up
I’ve had a hell of a time writing regularly on my blog, and I finally decided to get a little help in the matter by subscribing to Chris Brogan’s Blog Topics. At first the idea of actually paying a nominal monthly fee for access to some blog topic ideas seemed silly, but word on the street seemed pretty positive on the quality so I decided to give it a spin. Time will tell if I find the value high enough to continue the subscription, but I already found an idea I really liked in the ...
Webnation TV Appearance
Certainly the highlight of my Toronto trip last week was getting the opportunity to appear on the tech show Webnation that is part of the CP24 network which is a Canadian news channel. The show is hosted by Amber Mac who was also the keynote speaker at SES Toronto. Often times television personalities and book authors can be a bit pretentious, but I found Amber to be really down to earth and a pleasure to work with on the segment. Interestingly I had no idea the show was live and not taped, ...
