In business, reputation is a pivotal strength. A good reputation attracts new clients and new employees alike. To this end, the recruitment site Glassdoor, whose listings include company reviews and employee insights, is fast becoming an important asset. Here we’ll examine the strategic use of Glassdoor company reviews to enhance your reputation and attract new business. Build an Authentic Culture To achieve a high-ranking Glassdoor Company Review, a company must develop a positive and ...
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AI Copywriting: Leveraging AI for your Content Marketing Needs
In digital marketing, AI copywriting has emerged as a transformative phenomenon, especially when used for content creation. As businesses grapple with the demands of a dynamic digital landscape, AI copywriting is a critical tool. It speeds up the process of content generation, creates outlines and drafts, and ensures that articles are well-structured and coherent. However, it’s not perfect. Not by a long shot. AI copywriting can include mistakes and it lacks the quirky stylistics and ...
Warm Outreach: The Right Way to Drive Qualified Leads
In today’s competitive marketplace, how you source and approach your leads can significantly influence the success of your conversion efforts. That's why the warm outreach approach is the way to go. Both warm and cold outreach have their roles in sales and marketing. However, understanding the differences between these approaches, and their contrasting effectiveness is crucial for businesses looking to cultivate qualified leads. What is Warm Outreach and Cold Outreach? Warm Outreach ...
Anti-Agency Podcast: Social Media Agency Talk With Duncan Alney From Firebelly Marketing
Prepare to be whisked away on a journey through the niche world of food and beverage social media marketing with Duncan Alney, the maestro behind Fire Belly Marketing. Our fascinating discourse unpacks the seismic shift that occurs when an agency hones in on a specialty, changing the very fabric of competition and client dynamics. From the nostalgic days of social media's infancy to the pandemic's tumultuous waves, Duncan lays bare the triumphs and tribulations of catering to a particular ...
Gig Economy Work: Essential Strategies for Solo Entrepreneurs
Gig economy work is on the rise. According to Upwork, over 39% of the American workforce has done some type of freelance work. We expect this number to increase in the coming years as more Americans realize they need more than one job to afford their lifestyle. Many individuals are choosing to pick up one, two, or even three side hustles to grow their stream of income. However, growing your own business isn't an easy task to take on by yourself. Whether you've been a solo entrepreneur for a ...
Anti-Agency Podcast: The Myths and Realities of Offshore Hiring with David Nilssen
Embark with us on a riveting entrepreneurial odyssey as David Nilssen, CEO of Doxa Talent, traces his path from teenage Subway franchise manager to real estate maven, and then to the vanguard of remote hiring innovation. David's candid tales of founding Guidant Financial and later Doxa Talent offer an insider's view of the entrepreneurial spirit, coupled with a dash of audacity and a keen eye for opportunities amidst challenges. Our conversation digs into the birth of Doxa Talent, a company ...
