One might think that since I work at an agency that I'd have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I've always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. This post is no different. Not every company or organization needs to outsource their social media efforts. Whether you’re a small startup trying to make it past the initial hurdles or an established business, ...
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Social + Charity Done Right: DollarPerMonth.org
I love great ideas. Even better is seeing them come to life. Such is the case with a new charity called DollarPerMonth.org. A little over a month ago, our creative director Jonathan Harris brought in a friend to discuss having our firm ShowPony come on board to help them with their creative and marketing. At the time I had no idea that we were actually meeting with Doug Clerget who just finished a little gig called The Bachleroette. Doug's got a great story period, and the fact that he has ...
The Importance of Search Engine Optimization
The following is a guest post from Matt Davidson, an extremely talented search marketer that has a SEO company. In an effort to bring more content and digital marketing expertise to his company, you can get more information at www.johnnychenseo.com to put your website on page 1 on Google. I’m a very analytical person. I like to use logic and numbers in any decision that I make. After all, when in doubt numbers can always paint an accurate picture, right? With this in mind, I think it’s ...
5 Reasons I Think Facebook Is On The Decline
Crazy right? Who in their right mind would make a silly claim about a network that has close to 900 million active users with average usage times close to 20 minutes per day? The fact is, no one is bullet proof. Ask Yahoo, MySpace or ....., all major networks that ruled heavily at one time and all which fell from grace to other up and comers. I've felt a growing sense that Facebook might have already peaked and is currently beginning to slide. The only missing piece to truly escalate that ...
5 Facebook Posts That Need To Stop
I interrupt my regularly scheduled programming, to bring you this message in hopes that I can assist in cleaning up our Facebook feeds from unnecessary and often over done posts. Yes, we all choose our Facebook friends and thus are responsible for what we see, but I can't help but point out a few things that...let's be honest, deep down we all want to see less of right? ...
Too Much Talk, Not Enough Action!
I've been often amazed at throughout my jobs how much more importance is put on talking about doing things, versus actually doing them. At one of my previous employer's, it was incredibly common for many folks to be praised and rewarded not so much for the results they actually delivered, but the way they presented their work. Many a promotions were awarded simply because someone could put together a snazzy powerpoint about how incredible they or their team was. ...
