YouTube just turned 6 today and they released some staggering statistics (source link):
- -3 billion views per day (up 50% in the past 12 months)
- -48 hours of video are uploaded every single minute (100% increase year over year)
- -142.7 million unique viewers per month
So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy? Surprisingly most are not, present company included.
There is only a couple places to get real Youtube subscribers around the internet. Don’t get me wrong, I think about it all the time. For me, it’s a time thing. I just don’t have enough time to create compelling video regularly. At least not yet. And I’m missing out on a HUGE opportunity by not doing so, but that doesn’t mean you shouldn’t. Here you will get a best cost of advertising on youtube for social media traffic boosting to your.
The fact is, in addition to those staggering numbers, YouTube is also the 2nd largest search engine in the world.
So if I had more time to work with what would I do?
- Post 1 video blog post bi-weekly instead of a traditional post. In an ideal world, I’d be posting 2-3 times per week, and posting at least 1 video post every other week or so. This would help populate my YouTube channel, and provide some variety to my blog content.
- Use YouTube as a community more. I would take these great tips to heart and actually connect with other users more within YouTube to help build my blog audience and YouTube channel viewership.
- Utilize these fantastic tips on ensuring your YouTube videos are maximizing their reach. It’s a decent amount of work to video blog so make sure you’re taking the time to ensure they are found easily.
Of course, that doesn’t mean I haven’t had some “mild” YouTube success. Such as the winning entry in the 2007 Microsoft Company Meeting Lip Sync Contest.
Click here for my other foolish videos on my YouTube Channel.
Eugene Farber says
Hi Jason, I’ve been knocking around the same idea in my head for the past couple of weeks now. I feel like I NEED to get into visual media to be able to take my blog (and business) to the next level. There’s something more personal about video than about reading a blog post, isn’t there?
Not sure how to proceed quite yet. But I guess the tried and true approach of shoot first, aim later might be the way to go 🙂
Susan Silver says
Great post on this topic! I discovered through creating video for a blog the importance of youtube and the community there. I was really blown away about how it increased traffic for the site.I’m now in the process of retooling my personal blog to be more media friendly 🙂
Video and Twitter have a lot of implcations connected to the mobile market, especially with Smart Phones. I read a statistic that every time someone autoposts a video to their Twitter stream it gets an average of six clicks. [http://www.reelseo.com/youtube-statistics/ ]
Video To Viral says
I agree, there are many benefits of having a YouTube strategy, video blogs are a good way to engage with people who maybe wouldn’t sit and read your website or blogs posts otherwise! YouTube is a bit like an interactive Ask Jeeves, people frequently use it for information and ‘How to’s’ nowadays.
Last week Cisco released their annual Visual Networking Index, which declared that by 2012 Internet Video would account for over 50% of consumer Internet traffic!
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Video Marketing is an interesting and very effective way to
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Anonymous says
The stats on Youtube is amazing, just not for the Youtube maketér but for everyone who is interested in human behavior. Here is an exampe Check your HOTSPOT > http://www.mmncs.com/2011/06/check-your-audience-attention-youtube-insights-hot-spots-the-ups-and-downs-of-viewership-at-each-moment-in-your-video/
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For self-employed
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