One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Most of our clients fall under non-profit, education, energy, & cause based organizations. Most of these firms are not selling a product or service, they are selling an idea or wanting to build awareness and support for their directives or initiatives. Challenging, yet definitely fun. Today I spoke with a client that ...
Social Media
Buy Some Social Media Today!
About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early ...
Triberr: How I Increased My Reach To Over 300,000 (And Growing)
A few weeks ago I stumbled across a very interesting tool called Triberr. Simply put, Triberr is a way for you to retweet other bloggers posts that you know and trust, and have them potentially do the same for you as well. You join and/or create “tribes” of those in your network that you feel comfortable associating with, and through those established connections, build a network of individuals that mutually share each other’s content. At first it may come off as spammy, and that was my ...
Social Influence. Where Do You Rank?
One of the hot trends in social media these days are the crop of sites that are claiming to measure ones social media influence. Sites like Klout, PeerIndex, and up and comer Empire Avenue all have unique ways in which they measure your social influence based on a variety of factors. All three attempt to apply their own home brew algorithms that factor in the size of your networks, the frequency of your participation, and how often your contributions to these networks are shared. But the real ...
Lanyrd: Social Media Conferences & More
It seems like almost every day more and more cool sites are popping up taking advantage of the social web. A few weeks ago I stumbled across another gem, Lanyrd and it's officially my go to site for all things conferences. I'm always a fan of great UI and simplicity in execution, and Lanyrd nails both. Lanyrd uses your Twitter account to effectively crowdsource conference information and it's working. In addition to simply listing conference details, you can get information on speakers, ...
RockMelt Review: Social Media Web Browser
For the past week I’ve been playing around with an interesting new web browser called RockMelt. For those unfamiliar, RockMelt takes an interesting approach to web browsing by integrating social media directly into the browser making it much easier to communicate with your Facebook and Twitter networks, and to also share web content more quickly and efficiently. After a few days, I must say I am starting to really enjoy the experience. The browser is actually built on the ...
