Ever since social media became a vital channel for brand communication in the mid to late 2000s, influencers have been an essential part of the marketing ecosystem. These popular individuals may have millions of followers, and they often secure lucrative sponsorship deals while building exclusive brand relationships. According to Goldman Sachs (as reported in eMarketer and featured on the Glewee blog), in 2024, brands are spending an average of 36% of their marketing budgets on influencer ...
Social Media
Top 5 things you can do in 1 hour to improve your LinkedIn profile
LinkedIn is a mixed bag. On one hand, playing host to about half a billion of the world’s professionals, it’s simply unmatched for finding opportunities, sourcing business deals or generating leads. On the other hand, the signal-to-noise ratio is often overwhelming, and finding visibility (or rather, the right kind of visibility) can be a chore. Done right, though, LinkedIn can offer you a level of visibility and exposure to opportunity that can be absolutely transformative to your ...
Social Media Jobs: The What, Where & How To Make It Happen
Globally, 40 percent of internet users report using social media as part of their job. Social media jobs have become more common than ever over the last several years, and they’re not showing any signs of slowing down. Are you interested in landing a social media career? If so, you’ve come to the right place. Explained below is everything you need to know about social media jobs, including what to expect from them, what opportunities are currently out there, and the kinds of salaries you ...
7 Must Have Marketing Skills For Social Media Professionals
While social media has its own set of skills to master, if you're really serious about leading the pack, having a strong base of traditional marketing skills is a must. We’re going to help you out with 7 skills that all new—and not so new—social media pros need to have in their toolboxes. Some of these skills need practice to master, others are more technical, but all of them are essential to building a strong foundation for a career in social media. 1. Data-Driven Persona ...
If You’re Not Investing In Social Media, You’re Missing Out
Are you investing in social media as part of your business’s marketing strategy? If you’re not, or if you haven’t been making it a top priority, there’s a good chance you’re missing out on some great perks. Why is social media so important? Listed below are some of the top ways it benefits your business. EXPAND YOUR REACH There are billions of people (over 3.8 BILLION, to be specific) who use social media every day, and even more people have been spending time online since ...
5 Benefits Of Working With A Boutique Social Media Agency
Bigger is better, right? Not always. Sometimes, you can have a more positive experience and see better results when you choose a boutique sized social media agency. This is particularly true when it comes to marketing. Are you on the fence about partnering with a boutique-sized agency instead of a massive one? If so, keep reading. Listed below are 5 great benefits you can enjoy when you decide to work with a boutique-sized agency. WHAT IS A BOUTIQUE-SIZED SOCIAL MEDIA AGENCY? Never ...
