In today's fast-moving professional landscape, "people branding" has become a pivotal strategy for career development and entrepreneurial success. No – this isn’t some sadistic practice engaged in by cowboys with a steaming hot iron. Instead, it’s the art of turning what’s unique about you into a saleable commodity, and one that can earn you an excellent living. Although at first glance it may sound faddish, personal branding is far from a mere trend. It's a foundational step that ...
Marketing
5 Benefits Of Working With A Boutique Social Media Agency
Bigger is better, right? Not always. Sometimes, you can have a more positive experience and see better results when you choose a boutique sized social media agency. This is particularly true when it comes to marketing. Are you on the fence about partnering with a boutique-sized agency instead of a massive one? If so, keep reading. Listed below are 5 great benefits you can enjoy when you decide to work with a boutique-sized agency. WHAT IS A BOUTIQUE-SIZED SOCIAL MEDIA AGENCY? Never ...
Why The Coronavirus Effects Your Business’s Online Strategy
Most people fall into one of 2 camps when it comes to the current Coronavirus pandemic. Toilet paper hoarding panic mode or the media is controlling us!! Okay, so those are 2 extreme opposite ends of the spectrum, but there's no escaping the fact that regardless of what the truth actually is, it is impacting our way of life in dramatic ways. Schools are closing, events are being cancelled, pro sports leagues are suspending operations, and sadly, even many businesses are on the brink of having to ...
The Agency Award Scam & How It Works
“I am glad to inform you that we have shortlisted your company as one of the most valuable companies in the "50 Most Valuable Brands of the year" list. It will be two full-page in-depth feature about your company's differentiators, products, services, challenges, road-map, and how the CEO is driving the company with an interesting photograph and heading. We will also talk about how all 50 valuable brands are giving their best to the business community and their effort towards the ecosystem.” The ...
Stock Photo Sites To Fuel Your Social Media Content
Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it's finding images that relate specifically to your content, or you just want something that doesn't scream STOCK PHOTOGRAPHY! Regardless, it goes without saying that every post you make on social media should not be without a visual to go along with it. Not convinced? Check out these stats: Posts with images produce 650% higher engagement ...
Experiential Marketing: What Retail Needs To Stay Alive
I remember growing up as a kid and how exciting it would be to walk into a Toys-R-Us and the onslaught of every toy imaginable. Of course this was the 80s, and outside of television commercials, it was the only way to know what was out there. Sadly, like many other victims of the Amazon takeover, our old friend is dying a slow death: Toys “R” Us Inc said on Tuesday it will shut about one-fifth of its stores in the United States in the coming months, as the toy store chain tries to emerge from ...
