Small enterprises sometimes struggle to carve out a unique identity and solidify their presence in challenging marketplaces. Content marketing has emerged as a game-changing key strategy. This approach is not just a fleeting trend; it's a fundamental aspect of building a sustainable and recognizable brand. Whether it’s posting images on social media, producing a podcast, or maintaining a regular blog like this one, content marketing cuts through the clutter of more conventional advertising ...
Entrepreneur
People Branding 101: Why Focusing on You Matters
In today's fast-moving professional landscape, "people branding" has become a pivotal strategy for career development and entrepreneurial success. No – this isn’t some sadistic practice engaged in by cowboys with a steaming hot iron. Instead, it’s the art of turning what’s unique about you into a saleable commodity, and one that can earn you an excellent living. Although at first glance it may sound faddish, personal branding is far from a mere trend. It's a foundational step that ...
Glassdoor Company Reviews: A Secret Weapon To Win Business
In business, reputation is a pivotal strength. A good reputation attracts new clients and new employees alike. To this end, the recruitment site Glassdoor, whose listings include company reviews and employee insights, is fast becoming an important asset. Here we’ll examine the strategic use of Glassdoor company reviews to enhance your reputation and attract new business. Build an Authentic Culture To achieve a high-ranking Glassdoor Company Review, a company must develop a positive and ...
Warm Outreach: The Right Way to Drive Qualified Leads
In today’s competitive marketplace, how you source and approach your leads can significantly influence the success of your conversion efforts. That's why the warm outreach approach is the way to go. Both warm and cold outreach have their roles in sales and marketing. However, understanding the differences between these approaches, and their contrasting effectiveness is crucial for businesses looking to cultivate qualified leads. What is Warm Outreach and Cold Outreach? Warm Outreach ...
Gig Economy Work: Essential Strategies for Solo Entrepreneurs
Gig economy work is on the rise. According to Upwork, over 39% of the American workforce has done some type of freelance work. We expect this number to increase in the coming years as more Americans realize they need more than one job to afford their lifestyle. Many individuals are choosing to pick up one, two, or even three side hustles to grow their stream of income. However, growing your own business isn't an easy task to take on by yourself. Whether you've been a solo entrepreneur for a ...
Forbes Councils Is NOT Forbes
There is so much disinformation in the world, and equally a number of people that knowingly buy into it. When I come across an example that I almost fall for, I always feel incredibly compelled to write about it. I've written previously about the agency award scams that exist, and felt compelled to write again. This time it's about a group called Forbes Councils, and despite how much they attempt at making people think it, no, they are not actually Forbes. So admittedly, I pursued the ...
