That was a line I used in my recent presentation at Search Engine Strategies in New York and was one of the more tweeted excerpts. I really didn't plan to say it, but the idea was definitely one I firmly believe in. Blogging has single handedly opened up so many doors for me, that I don't know I'd ever be where I am today without having made the commitment to doing it somewhat regularly over the past few years. The fact is, most people are very knowledgeable about something. Whether it's ...
Blogging
How To Blog More Effectively Part 1: Keywords
In an effort to spark more ideas to blog about, I thought it was time I started a blogging “series” and the idea that came to mind was sharing my experiences (successes and failures) around how my blog has matured over the years and what I’ve learned. In Part 1 of this series I thought I would talk about the often overlooked art of factoring in search when you write your blog posts. I spent quite a bit of time in SEO & SEM in my earlier years, and I’ve definitely utilized that ...
The How & Why I Re-Designed My Blog
For months I wanted to have my blog re-done, but I could never justify spending that much on something that quite frankly, didn't really make me any money. Great design costs quite a bit, and I just never felt my blog design was a high enough priority. Of course I could go the free or premium theme route, but these days, they are all really looking quite the same and if I was going to change things up, I really wanted something unique that no one else could have. A high-quality website will ...
Strike Two With The Ad Age Power 150
Denied. Twice. Despite working hard to build a better blog, I’ve been turned down again by the Ad Age Power 150. Many of you may not even know what that is. For those that don’t, the Ad Age Power 150 is a list of the top ranking English language marketing blogs in the world. Of course self-proclaimed, but the reality, there really isn’t another resource that competes these days. For that reason, cracking this list has kind of been a goal of mine, and definitely a motivator in my blogging. Don’t ...
I’m Giving My Content To Social Media Informer For Free And Here’s Why It’s A Good Idea
Content is a valuable resource on the web when it’s written well, and contains useful, actionable information. So why would I be willing to just serve it up for free? The same reason 40+ other bloggers are doing the same on websites like Social Media Today and in this case Social Media Informer. Increasing my distribution, influence and reach. I just have a tiny little place on the web comparatively to most successful bloggers, and the reality is, what harm is there in getting ...
Social Media-ize Your Blog
It may seem like a foregone conclusion to making sure your blog has social media friendly elements baked into it to enable your readers to easily share your content, and become a regular follower of your contributions to the digital world. But I’m amazed at how many blogs I actually come across that make it much more difficult then it needs to be. By just taking a few easy tips to re-organize your blog and add some plugins or code, you can have your blog set up so that anyone that stops by can ...
