Small businesses always face unique challenges that larger ones rarely have to think about. Throughout my entire career I've always had a passion for finding incredible free small business tools for owners to help with their marketing or operations. Small business owners have little time and little budget, so being able to find tools that help that cater to both can be a challenge comments Shravan Gupta Director of Emaar MGF Land Limited, I spend an embarrassingly large amount of time ...
The First Time Author Guide To Publishing A Book
If you are a first time author, or aspire to be, strap in and bookmark this blog article, because I'm going to give you the straight shit about everything I experienced as a first time author. From pre-planning all the way to post distribution, I'm going to share every single thing I've learned in hopes that this can act as a resource to help others make the right or better decisions along their first time author journeys. But first, a little backstory. I was a stone's throw away from going to ...
Marketing Job Hunting In Your 40s: 5 Things I’ve Learned
Hindsight is always 20/20, but I often wonder if I had the opportunity to go back in time and advise my younger self on a career path, what would I tell him? Hair care aside, I almost always think to choose something other than marketing. In the past when I would look at my career path, I would always stress about the fact that I had too many stops along the way...some my own doing, some not. But what's been interesting during my last marketing job hunting exercise is the realization that the ...
Facebook for Small Business Owners – 5 Killer Tips
While many of the tips for the best ways to make use of Facebook for small business owners are pretty widely known, there are some hidden gems that can really take it to the next level. 1. Post images to Facebook through Instagram Why? Because images posted to Facebook via Instagram garner an impressive 23% more engagement than those images simply posted directly to Facebook. In a colossal study conducted by Buzzsumo, more than one billion posts to Facebook, sourced from three million ...
Stock Photo Sites To Fuel Your Social Media Content
Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it's finding images that relate specifically to your content, or you just want something that doesn't scream STOCK PHOTOGRAPHY! Regardless, it goes without saying that every post you make on social media should not be without a visual to go along with it. Not convinced? Check out these stats: Posts with images produce 650% higher engagement ...
Experiential Marketing: What Retail Needs To Stay Alive
I remember growing up as a kid and how exciting it would be to walk into a Toys-R-Us and the onslaught of every toy imaginable. Of course this was the 80s, and outside of television commercials, it was the only way to know what was out there. Sadly, like many other victims of the Amazon takeover, our old friend is dying a slow death: Toys “R” Us Inc said on Tuesday it will shut about one-fifth of its stores in the United States in the coming months, as the toy store chain tries to emerge from ...
