Ever since social media became a vital channel for brand communication in the mid to late 2000s, influencers have been an essential part of the marketing ecosystem. These popular individuals may have millions of followers, and they often secure lucrative sponsorship deals while building exclusive brand relationships. According to Goldman Sachs (as reported in eMarketer and featured on the Glewee blog), in 2024, brands are spending an average of 36% of their marketing budgets on influencer ...
Content Marketing for Small Business: A Lesson in Brand Building
Small enterprises sometimes struggle to carve out a unique identity and solidify their presence in challenging marketplaces. Content marketing has emerged as a game-changing key strategy. This approach is not just a fleeting trend; it's a fundamental aspect of building a sustainable and recognizable brand. Whether it’s posting images on social media, producing a podcast, or maintaining a regular blog like this one, content marketing cuts through the clutter of more conventional advertising ...
People Branding 101: Why Focusing on You Matters
In today's fast-moving professional landscape, "people branding" has become a pivotal strategy for career development and entrepreneurial success. No – this isn’t some sadistic practice engaged in by cowboys with a steaming hot iron. Instead, it’s the art of turning what’s unique about you into a saleable commodity, and one that can earn you an excellent living. Although at first glance it may sound faddish, personal branding is far from a mere trend. It's a foundational step that ...
How To Stop Drinking Soda & Other Sugary Drinks
When I was diagnosed with Type 2 Diabetes, there was no turning back. All the bad diet habits I refused to address now had to be. I knew it was going to be a long road because I have a lethal sweet tooth. It's not rocket science when it comes to dealing with these sort of things. Cut the carbs and sugar, control portion sizes, and exercise. But for me, I had to find real alternatives and solutions to address my cravings, and that's where this blog post comes in. If you're wondering how to stop ...
Glassdoor Company Reviews: A Secret Weapon To Win Business
In business, reputation is a pivotal strength. A good reputation attracts new clients and new employees alike. To this end, the recruitment site Glassdoor, whose listings include company reviews and employee insights, is fast becoming an important asset. Here we’ll examine the strategic use of Glassdoor company reviews to enhance your reputation and attract new business. Build an Authentic Culture To achieve a high-ranking Glassdoor Company Review, a company must develop a positive and ...
AI Copywriting: Leveraging AI for your Content Marketing Needs
In digital marketing, AI copywriting has emerged as a transformative phenomenon, especially when used for content creation. As businesses grapple with the demands of a dynamic digital landscape, AI copywriting is a critical tool. It speeds up the process of content generation, creates outlines and drafts, and ensures that articles are well-structured and coherent. However, it’s not perfect. Not by a long shot. AI copywriting can include mistakes and it lacks the quirky stylistics and ...
