People aren't buying your book, they're buying you. Social media doesn't sell books. Blog posts don't sell books. Individual emails sell books. The same creativity you put into your book you need to put into your book marketing. Figure out if it's about the money, the accolades or the accomplishment. THEN pick your platform. If you're writing fiction, buckle up 'cause you're in for a much tougher ride. You'll never hit pre-sales goals without the right perks. ...
Let Your Employees Write the Job Description!
The notion of having your employees write their own job description might sound a bit…edgy. As the big boss, it’s been your duty to create the “next step” in expanding the business and that, of course, starts with the job description of a new hire. Outsourcing that to your employees sounds like weaponized laziness. In reality though, our experience shows that having employees foot the load can be beneficial to all three parties; the employer, the employee and the candidates. Let’s dig into ...
Social Media Jobs: The What, Where & How To Make It Happen
Globally, 40 percent of internet users report using social media as part of their job. Social media jobs have become more common than ever over the last several years, and they’re not showing any signs of slowing down. Are you interested in landing a social media career? If so, you’ve come to the right place. Explained below is everything you need to know about social media jobs, including what to expect from them, what opportunities are currently out there, and the kinds of salaries you ...
7 Must Have Marketing Skills For Social Media Professionals
While social media has its own set of skills to master, if you're really serious about leading the pack, having a strong base of traditional marketing skills is a must. We’re going to help you out with 7 skills that all new—and not so new—social media pros need to have in their toolboxes. Some of these skills need practice to master, others are more technical, but all of them are essential to building a strong foundation for a career in social media. 1. Data-Driven Persona ...
5 Keywords To Include In Job Descriptions That Will 10x Your Applicants
Some estimates suggest that more than 124 million job-related searches are made every month--and that's just on Google. That’s a lot of candidates to grab, but you’ll end up seeing a tiny trickle of them if your job postings aren’t optimized for search. After writing your job description, the keywords you choose to incorporate within it are what will determine how easily these candidates find your job description, whether you post to a job board or on your own website. Discoverability is the ...
Custom Logo Design With 48 Hour Logo
Over the years of being a professional marketer and owner of a marketing agency, you go through your fair share of tools and services to deliver results. There is a lot of trial and error that goes into finding tools that you can count on, and when you put 20+ years into it, you eventually find a few diamonds in the rough that you count on regularly. If you're looking for custom logo design, 48 hour logo has been my absolute go to every time I've needed a logo for a project or for a client hands ...
