Jason Yormark

Twitter is certainly an interesting phenomenon. On one hand, it’s all the rage these days and what practically everyone is talking about. On the other hand, most people try it once and never return. In fact roughly 60% of users fail to return (Nielson Wire), so it’s clearly a tool that only web savvy users are sticking with. It’s not so much because Twitter is a difficult tool to use, it’s just that for most normal, every day people, it’s a useless distraction. Unless you’re a celebrity or a ...

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