I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It's not an easy task to build a platform to accomodate that much data and users. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience. It takes time. And Twitter needs A LOT more time. ...
My Hot Brands & Products of 2012
I always feel compelled to share some of my favorite things that I experience or use whether they be everyday occurrences or one time experiences. I thought the best way to do so was to wrap them up into a yearly recap to make it easier to compile all of them. So without further ado, here were my favorite products, experiences and services I used in the past year that you should definitely check out. ...
5 Things To Look For When Choosing A Social Media Agency Or Consultant
In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. In most cases, it benefits you to have a little help regardless of what that help looks like. So let's talk a bit about how to choose the right agency or consultant if you're ready to make that investment. ...
5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself
One might think that since I work at an agency that I'd have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I've always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. This post is no different. Not every company or organization needs to outsource their social media efforts. Whether you’re a small startup trying to make it past the initial hurdles or an established business, ...
Social + Charity Done Right: DollarPerMonth.org
I love great ideas. Even better is seeing them come to life. Such is the case with a new charity called DollarPerMonth.org. A little over a month ago, our creative director Jonathan Harris brought in a friend to discuss having our firm ShowPony come on board to help them with their creative and marketing. At the time I had no idea that we were actually meeting with Doug Clerget who just finished a little gig called The Bachleroette. Doug's got a great story period, and the fact that he has ...
5 Reasons I Think Facebook Is On The Decline
Crazy right? Who in their right mind would make a silly claim about a network that has close to 900 million active users with average usage times close to 20 minutes per day? The fact is, no one is bullet proof. Ask Yahoo, MySpace or ....., all major networks that ruled heavily at one time and all which fell from grace to other up and comers. I've felt a growing sense that Facebook might have already peaked and is currently beginning to slide. The only missing piece to truly escalate that ...
