Why Start a Podcast? Understanding the Growing Opportunity Podcasting gives you a unique way to build genuine connections with your audience. When listeners tune in, they feel like they're part of an intimate conversation rather than just consuming content. This creates a strong sense of community as people engage deeply with your voice, personality and message. The result? A loyal following that's truly invested in what you have to share. The Expanding Landscape of Audio Content More people ...
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Starting Your Own Business Podcast: The How and the Why
It sometimes seems like everyone has a podcast! At least, when you begin to research the value of creating a podcast to support your business, it can feel that way. This is why starting your own business podcast is more powerful than ever. There are several good reasons for this. Podcasting allows you to talk to a host of fascinating individuals who can contribute to your thought leadership. From a personal perspective, it’s also fun to meet these inspiring figures and pick their brains on ...
Omnichannel Content Strategy and Why It’s a Must
Recent studies have shown that the average adult in the US spends upwards of seven hours engaging with online content daily. This may sound extreme, but when you include podcasts, YouTube, social media, and blogs, its more believable. Many people treat their smartphones as entertainment and information centers in 2024. Effectively these devices have become portals to the world, necessities in our increasingly isolated lifestyles. This provides both challenges and opportunities to ...
The Growing Importance of Micro-Influencers in Marketing
Ever since social media became a vital channel for brand communication in the mid to late 2000s, influencers have been an essential part of the marketing ecosystem. These popular individuals may have millions of followers, and they often secure lucrative sponsorship deals while building exclusive brand relationships. According to Goldman Sachs (as reported in eMarketer and featured on the Glewee blog), in 2024, brands are spending an average of 36% of their marketing budgets on influencer ...
Content Marketing for Small Business: A Lesson in Brand Building
Small enterprises sometimes struggle to carve out a unique identity and solidify their presence in challenging marketplaces. Content marketing has emerged as a game-changing key strategy. This approach is not just a fleeting trend; it's a fundamental aspect of building a sustainable and recognizable brand. Whether it’s posting images on social media, producing a podcast, or maintaining a regular blog like this one, content marketing cuts through the clutter of more conventional advertising ...
People Branding 101: Why Focusing on You Matters
In today's fast-moving professional landscape, "people branding" has become a pivotal strategy for career development and entrepreneurial success. No – this isn’t some sadistic practice engaged in by cowboys with a steaming hot iron. Instead, it’s the art of turning what’s unique about you into a saleable commodity, and one that can earn you an excellent living. Although at first glance it may sound faddish, personal branding is far from a mere trend. It's a foundational step that ...
